Job description
1. generation and planning of the advertising & events for mopar mexico with the most efficiently media plan for the different portfolios. Mailing and communication for service retention strategy
2. strategic: 30%
10% identify the different portfolio’s needs.10% define the segments to be focus on10% plan the seasonal communication and promotion for the different kind of portfolios.
operational: 40%
10% generate the media plan for the year.5% generate the art and design for the on/off advertising and branding.5% update the mopar web site and applications.10% events implementation. Off road and performance events and exhibitions.10% mopar fleet control and accessorization. Loan of vehicles to journalists and influencers
resource management: 30%
10% generate pos for the agencies (media & advertising): starcom, t&base and publicis5% web services and maintenance: exagono5% accessories for new launches and mopar fleet: mopar mexico10% labor, maintenance, preparation and shipment for mopar vehicles: movitec
requirements
experience:
3. 8 years of minimum experience preferably in the automotive industry
4. 5 years of minimal experience on similar position
5. bachelor’s degree in marketing
6. desirable master´s degree
7. demonstrable experience in a marketing area, advertising or digital
8. demonstrable experience managing teams.
9. professional leadership