The business development and marketing manager partners with the leaders of our mexico office, and practice areas to drive the company growth and recognition in the latin america region.
responsibilities
* lead regional marketing and business development strategy.
* partner with regional managing principals and office/practice leaders to plan and execute strategies for developing existing or new markets and sectors.
* drive integration across practice areas, identify opportunities for new service offerings and thought leadership outreach.
* align the firm’s global strategies with local market considerations.
* manage lead generation and tracking as relationship development process; oversee regional crm/opportunity tracking system.
* structure and lead learning programs around marketing/business development
* lead client relationship initiatives: audits/debriefs/focus groups.
* conduct research on potential new markets, geographies, or clients.
* develop and track success metrics against strategies for constant improvement.
* develop best-in-class teams of marketing professionals.
* drive regional recruiting, hiring, and professional development for marketing staff.
* conduct learning programs for staff on topics such as client relationships, networking, business development, and brand standards.
* ensure that local marketing teams are informed of firmwide initiatives, resources, and standards.
* develop team structures and responsibilities for marketing staff across the region; perform regular professional development reviews and addresses any gaps in performance.
* direct marketing infrastructure and operations
* provide quality oversight for collateral, proposals, presentations, events, and other marketing activities.
* contribute to the strategy and content of specific business development activities, often leading high-profile engagements or “must-win” pursuits.
* develop a framework to maximize efficiency and communication between each of the regional offices.
* monitor processes for quality control, filing, and adherence to the firm’s standards.
* develop annual marketing and photography budget
* track, analyze, and report marketing expenditures.
* represent the region in firmwide marketing/communications efforts.
* engage with counterparts in other regions to share information and best practices
* contribute local content, information, and perspective to global publications.
* collaborate with regional managing principals to develop high-profile internal communications.
requirements:
qualifications
* 10+ years professional experience in marketing and communications; preferably in the architecture/design, real estate, or professional services industry
* a bachelor’s degree in business, marketing, communication, finance, or a related field. A master’s degree may be advantageous.
* experience leading/managing marketing teams.
* bilingual in spanish and english.
* ability to work closely with executive-level leaders of the firm and develop strong internal relationships.
* excellent verbal and written communication abilities
* thorough understanding of graphic design principles and an ability to direct design projects.
* proven excellence in hiring/growing talent; strong leadership skills.