Location: mexico 100% remote / home working (must permanently live in mexico & have the right to work without restrictions to apply for this role)
pay rate: $5 to $8 usd per hour
contract: 12-month initial contract (highly likely to be extended, but no guarantees) - self-employed contractor. Responsible for own taxes.
hours of work: 37.5 hours per week
hiring manager: isis lago
recruiter: meikay cheng
what is twinkl?
twinkl is here to “help those who teach.” It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.
our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.
we have over a million resources, and new content is added every day. Don’t see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.
we support educators and children across mexico and around the world, and we’re committed to transforming lives through education.
the role
you’ll be responsible for helping to maintain and develop twinkl’s thriving online community in mexico. Your time will be spent working on creating content for our social media platforms, outreach, coming up with innovative ideas and new ways to engage with and grow these communities, and reaching people beyond them. You’ll be able to use your creativity to create innovative, engaging content to showcase our current twinkl resources and products in inspirational ways to our followers.
the team is made up of a country manager, designers, content writers and editors, all of whom are dedicated to help educators across mexico. We are a friendly and fun team who put innovation at the forefront of everything we do.
if you’re passionate about marketing, communication and helping those who teach, we’d love to hear from you!
your weekly activity could include
1. outreaching to other groups, influencers and partnerships
2. developing innovative ideas for marketing campaigns and projects
3. developing new ways to engage and grow different social media platforms
4. creating original social media content - engagement posts, assets, creative visuals, user gen, videos, blogs etc, to attract visitors and registrations on our website.
5. developing new channels to market
6. supporting others with their innovative ideas
7. spotting trends within the mexican market and beyond, and being able to respond/ pivot quickly to make the most of these trends.
8. interacting with customers on social media platforms, especially on facebook and instagram, being the voice of twinkl and offering advice and support where needed
9. building up the social media channels and increasing our following
10. copywriting for social media feed posts
11. scheduling content for publishing
12. gathering and analyzing insights of social media campaigns and using this information for future campaigns.
you’ll be working with:
* delia roderiguez (country manager - mexico)
* isis lugo (spanish marketing manager)
* twinkl global marketing teams
* content writers / editors
* graphic designers and illustrators
requirements
to succeed in this role, you will have a combination of the following skills:
* mexican living in mexico.
* experience working with social media, specifically in education marketing.
* experience working in schools, y/o familiar with the organizational culture of the mexican educational system.
* experience as a content creator/influencer with successfully grown and maintained social media channels.
* not afraid to go in front of the camera, be a fantastic communicator with excellent video making skills who thrive when working in a close-knit team.
* an awareness of social media trends, mexican culture, and what makes educators interact with a page.
* have excellent spelling and grammar in spanish
* have excellent english language skills (both written and spoken)
* be passionate about using social media to create strong and supportive communities
* be able to work under own initiative with minimum supervision but also as part of a team
* be organized and adaptive, able to work to tight deadlines and manage your time effectively
* willing to be flexible around working times, including some evenings and weekends where necessary.
* be able to spot and execute opportunities consistently - each and every day
* have a portfolio of your marketing skills (around 3 examples will suffice) - please attach this to your application or cover letter.
we are especially interested in anyone who meets one, or a combination of the following:
qualifications: teacher, designer, communicator or teacher social influencer with experience in social media/educational marketing.
experience: minimum of 2 - 3 years in content creation/social media management specifically creating educational content.
skills: experience managing successful pages, groups or accounts on facebook or instagram would be an advantage.
if this sounds like you, please apply using your cv / resume and a covering letter in english outlining how your experience meets our criteria & attach your portfolio.
benefits
in return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
here are a couple of the things that make twinkl a great place to be:
* a friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process.
* flexible working with opportunities to work from home.
* diversity, inclusion and belonging - our employee network program includes working groups for lgbtq+, black and minority ethnic, disabilities (visible and invisible), women in tech and working parents.
* continuous professional development (cpd) - our ever-evolving program includes: monthly progression reviews, twinkl’s management scheme, commercial awareness training, leadership coaching quads, career chats and mentoring.
* collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.
twinkl is proud to be an equal opportunities employer.
we want to ensure that everyone has an equal chance to demonstrate their abilities to us. To let us know about any support/adjustments you may require throughout the recruitment process and information on how we will provide this, please use this form.
please note, any individual has the option to request reasonable adjustments. However, it is not mandatory when submitting your application.
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