*location*: guadalajara, jalisco
*hybrid job*
volteo digital helps companies digitally transform into connected enterprises by leveraging servicenow® as an end-to-end automation platform.
*responsibilities*:
- develop and execute a content strategy that aligns with our business goals and target audience, focusing on lead generation and capturing efforts.
- create and manage a content calendar that incorporates a range of formats from social media (easy consumption) and other media formats and platforms such as websites, events, presentations, etc.
- work closely with other members of the marketing team, consultants, and executives to develop and curate through leadership, solution-focused, informational content across the funnel that supports lead generation and nurturing efforts.
- collaborate with the marketing team and third-party consultants to conduct keyword research and optimize content for seo, sem, abm campaigns, events, and other marketing strategic and targeted activities.
- write, produce, and design content that is clear, concise, engaging and visually appealing content that meets our branding guidelines and supports lead generation and capturing efforts.
- support the development and execution of targeted abm campaigns, lead generation programs, and other marketing initiatives that drive engagement and conversion with target accounts.
- measure and report on the effectiveness, roi, and impact of our content marketing efforts, focusing on lead generation and capturing efforts.
- stay up to date on industry trends and best practices to continuously improve our content strategy and lead generation efforts.
*requirements*:
- bachelor's degree in marketing, communications, or a related field
- 3+ years of experience in content marketing in a b2b and professional services setting.
- strong writing, editing, and communication skills
- knowledge of seo best practices and experience with keyword research tools
- familiarity with hubspot, abm campaigns, and social media, especially linkedin
- ability to manage and prioritize multiple projects in a fast-paced environment
- strong analytical skills to measure and report on the effectiveness of content marketing efforts such as roi and content effectiveness.
if you are passionate about content marketing, deeply understand b2b marketing, and are excited to work with a team of talented professionals, we would love to hear from you.
*salary*: $30,000.00 - $37,000.00 per month