*e*ssential* *f*unctions*:- directs, develops, implements, and facilitates marketing strategies, activities, and policies for glidewell mexico.- serves as liaison with marketing department in usa for ongoing promotional campaigns in mexico.- localizes promotional and collateral materials that have been developed in the usa, adapting them to the mexican market.- establishes strategic marketing plans in mexico to achieve corporate objectives for products and services.- develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives in the local market.- working with the marketing department in the usa, plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail for mexico.- researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.- develops and manages marketing operating budget.- ensures effective control of marketing results; takes corrective actionto guarantee achievement of marketing objectives falls within designated budgets.- communicates regularly with marketing department in the usa to discuss campaign results and recommend changes that better support mexican organization.- monitors competitive products and competitive conditions.- establishes and maintains relationships with industry influencers and key community and strategic partners.- guides preparation of marketing activity reports and presents to executive management.- establishes and maintains consistent corporate image throughout all product lines, promotional materials, and events.- performs other related duties and projects as required by management.
*education and experience*:- bachelor's degree in business, marketing, or related discipline.- minimum ten (10) years of experience in the marketing field.- must be able to read, write and communicate in english.