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*about the role*:*grade level (for internal use)*: 11abm strategy & executionsupport the development and execution of abm strategies that focus on high-value target accounts across key verticals.assist in crafting personalized campaigns that address account-specific needs and highlight s&p global's proven success stories.collaborate with sales regions to plan marketing programs and tactics that accelerate deal velocity.lead generation & strategy developmentimplement and monitor lead nurturing programs to engage and convert prospects into customers.campaign measurement & optimizationassist in implementing scalable global campaign strategies and localize corporate campaigns for regional execution.track and report campaign performance using metrics like engagement, lead generation, speed-to-lead, and pipeline impact.use data-driven insights to refine campaigns and maximize roi.collaboration & cross-functional supportcontribute to a collaborative environment by working closely with sales, product, and gtm teams.partner with peers to ensure campaigns align with organizational goals and customer needs.
you haveexperience in marketing within a b2b saas company, ideally working on demand generation or abm initiatives.proven ability to execute multi-channel campaigns targeting enterprise-sized companies.strong analytical skills with experience tracking and optimizing campaign performance based on key metrics.familiarity with b2b marketing principles, including abm methodologies.
you area strong collaborator with the ability to work effectively across organizational boundaries.skilled in managing multiple tasks in a fast-paced environment while delivering results.an excellent communicator capable of working with cross-functional teams and leadership.
qualifications3+ years of experience in demand generation or related marketing roles for b2b saas companies.knowledge of the automotive industry is preferred.hands-on experience creating and executing omnichannel strategies that drive measurable results.strong understanding of seo, web traffic metrics, and social media marketing.exceptional organizational skills with the ability to meet deadlines.about s&p global mobilityat s&p global mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction.
our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility.
we open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.what's in it for you?
*our purpose*:progress is not a self-starter.
it requires a catalyst to be set in motion.
information, imagination, people, technology-the right combination can unlock possibility and change the world.our world is in transition and getting more complex by the day