*about kerry*
kerry is the world's leading taste and nutrition company for the food, beverage, and pharmaceutical industries. Every day we partner with customers to create healthier, tastier, and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.
key responsibilities
* implement and manage tags using google tag manager to track website and campaign performance. Collaborate with marketing and development teams to define tagging requirements and ensure proper data collection. Monitor and troubleshoot tag implementation issues to maintain data accuracy and integrity.
* manage and optimize marketing campaigns using adobe target, primarily by leveraging its a/b testing and personalization capabilities, while also overseeing the overall marketing operations infrastructure, ensuring data accuracy, and streamlining campaign execution across different channels to maximize roi.
* technical lead on seo by:
o responsible for optimizing a website's technical aspects to improve its search engine ranking by analyzing website performance, identifying technical issues, and implementing solutions that enhance site speed, navigation, and user experience.
o conduct comprehensive website audits to identify technical issues impacting search engine crawling and indexing, including broken links, crawl errors, server response codes, and site architecture problems.
* manage campaign performance reports by:
o create and maintain metric reports through adobe analytic dashboards on marketing activities, effectiveness, and business impact and by type of assets, channels, and media (ex: through aem, marketo, google analytics, adobe analytics, search console, and seismic).
o analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
* manages integration between platforms (market, sfdc, c360, aem, and power bi) to ensure that these tools are integrated and working properly and help troubleshoot any problems that arise.
* monitor and maintain data quality within the marketing database.
o database cleaning, maintenance, and lead generation with cloudingo platform.
* manages and collaborates with marketing stakeholders with lead management best practices.
o offers troubleshooting and customer support for marketing stakeholders within marketo, aem, and analytical platforms.
* assists with programming of digital email and landing page wireframes when needed, and reviews global and regional campaigns in marketo and aem (emails, lp, integrations with database) for best practices.
* assist with creating and optimizing marketing workflows.
qualifications and skills
* 3+ years of professional experience in digital marketing.
* bachelor's degree or equivalent qualification.
* proven experience in a marketing operations role.
* strong analytical skills and experience with reporting and data analysis with adobe analytics, ga4, and marketo.
* proficiency in marketo marketing automation systems and sfdc crm tools.
* expert-level experience with marketo, aem (adobe experience manager), adobe target, adobe analytics, google analytics, google console, gtm (google tag manager), and seo mozz.
* up-to-date knowledge of mozz, seo trends, and technical support.
* understands customer journey through digital marketing automation.
* basic knowledge of html, css, and javascript.
* efficient use of adobe, ms office, and other key business tools such as:
o adobe workfront to project manage incoming requests.
o powerbi to analyze and report on kpis and performance.