.directive consulting is the performance marketing agency for saas and tech companies.
we use customer generation (a marketing methodology developed by us) which focuses on sqls and customers instead of traditional metrics like mqls.
we offer paid media, seo, performance creative, and video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their sql targets, every time.the seo specialist plays a vital role in daily task execution to achieve our clients' goals.
the seo specialist must possess a nimble and diverse range of talents and capabilities in order to complete each assignment with confidence and finesse.
they must also possess a willingness to learn new skills in an ever-evolving industry landscape.
*roles & responsibilities*- * task management and ownership*:seo specialists must manage assigned tasks efficiently with visibility for key stakeholders in asana, ensuring timely completion and adherence to instructions provided by strategists.
specialists must keep asana due dates current as things change based on the urgency communicated by strategists and clients.- the primary tasks specialists must be able to fulfill are:- content briefs:- must adhere to all client standards, including tone of voice/brand guidelines, and should require mínimal edits- must adhere to seo best practices including meta tags, title tags, competitive research and inclusion of target terms- keyword research- must be able to identify and aggregate relevant keywords and organize them based on topic clusters- competitor research- must be able to pull competitive domain metrics such as organic traffic, ranking keywords, and content strategy- technical audits- must be proficient in site crawling tools such as screaming frog, in order to aggregate and organize a full diagnosis of website crawlability errors- must be familiar with google search console reports, such as core web vitals- reporting support- being able to pull and format website traffic and conversion data according to our templates within looker- any additional task templates as set in asana as needed occur- * proactive communication*:effectively communicate with the strategist team, reporting any challenges or requirements during the execution of task assignments in order to fulfill the tasks successfully- ensure you are asking contextual questions and for any additional details you may need to complete a task outlined to you by your strategist- these can include specific questions about the client itself, their industry, expectations on delivery format, etc.- message team members and respond within working hours for all tasks required to complete your work and proactively communicate regarding deadlines- * time management*:for specialists, no two weeks are the same.
a successful specialist will know how to manage a high-volume workload and how to compensate for low-volume workloads