Strategic growth manager (base torreón)
- key expected achievements
account management
- gathers information from the customer to understand their needs and detailed requirements.
- oversees monitoring of relationships including lessons learned and appropriate feedback (close the loop).
- develops/generates new leads by monitoring trends, conducting research, identifying opportunities, cold calling and making appointments.
- educates and develops rapport with internal and external customers, promoting partnerships, seeking feedback and proactively addressing customer needs and requests.
- expands customer buying centers and use cases, while leading the customer account planning cycle and ensuring that all customer needs and expectations are met.
- develops communication and training programs to inform sales and marketing teams of new product launches and changes in organizational strategy.
- develops processes and procedures to optimize account management efforts and ensure sales goals are achieved.
opportunity management
- develops sales action plans for targeting leads, converting them into sales.
- manages own territory by allocating time and resources.
- develops and maintains mid-term territory plans.
- gathers and disseminates competitor market intelligence.
- maintains and updates customer target list.
- participates in strategic lead generation and development of target markets.
- identifies new, profitable business potential in specific markets.
- monitors partnership arrangements to ensure that the objectives of the partnership remain on target.
- influences various partnerships to meet multiple goals.
- analyzes complex information, identifies patterns and implications; understands that the root cause of an issue may initially appear to be unrelated to the issue.
product, service & industry knowledge
- pitches own organization against competition in generic terms.
- identifies related industries that may have an impact on own industry
- matches product knowledge to the implicit needs of the customer.
- troubleshoots product related problems.
negotiating
- reaches mutually acceptable solutions in straightforward, formal negotiations with internal or external stakeholders (e.g., negotiates with external contractors on straightforward service delivery; negotiates with other departments on cost sharing).
- selects an approach to negotiation based on an understanding of each party's interests and priorities.
customer value management
- develops and executes channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
- works with sales strategy and planning partners to ensure forecast accuracy, maximization of opportunities and development of plans to deliver against organization's objectives.
- identifies business opportunities based on knowledge of clients, markets, products and services.
- coordinates planning activities with other functions and stakeholders within the organization.