*company description*: we are a leading real estate firm looking for an experienced reactivation specialist to re-engage our extensive database of cold contacts.as a real estate database reactivation specialist, you will be responsible for developing a comprehensive multi-channel strategy to reactivate our database of approximately 40,000 contacts, including potential buyers, sellers, renters, and others. Your primary goal is to devise a campaign that revives interest in our services, ensuring a well-structured plan that leads to measurable re-engagement.*key responsibilities*:- analyze the database to segment and customize outreach strategies for different contact groups such as buyers, sellers, renters, and others.- design and create a detailed campaign plan, clearly outlining the necessary steps for reactivation and all elements required for the campaign.- develop all required campaign materials and establish a timeline for content delivery.- ensure that all materials are ready for execution, which will be conducted by a separate team within our marketing department.- provide recommendations to optimize the campaign based on analytics and response rates.*required qualifications*:- at least 3 years of proven experience in real estate marketing, with a focus on lead nurturing and reactivation.- exceptional skills in multi-channel campaign planning and content development.- strong project management, analytical, and problem-solving skills.- fluent in english with outstanding writing and verbal communication skills.*contract details*:- this is a project-based contract role.*application process*:submit your resume and a cover letter outlining your approach to this exciting challenge. Please include detailed examples of past reactivation campaigns you have developed and executed. Additionally, provide a list of requirements and information you would need from us to create a comprehensive quote and project timeline.*job type*: temporary*experience*:- real estate: 3 years (required)- reactivation campaign: 3 years (required)*language*:- inglés (required)work location: remote