Social media specialist
*responsibilities*:
- development of yearly digital marketing strategy, budgeting & planning
- effectively collaborate with team members (e-commerce specialists, copywriter, designer) and country managers to set goals and deliver them according to schedule
- development of social media content calendars for assigned regions and deployment of visuals on respective social media platforms timely
- develop a monthly budget plan and ensure timely execution of paid campaigns on fb, ig, google & youtube
- execute sale based campaigns on social & digital mediums to drive traffic to the company’s official online store and e-commerce partner’s website such as amazon, mercado libre
- supervise seo strategy and to make sure that optimization of assigned websites is moving in the right direction and in compliant with the latest google algorithm updates
- check for the latest trends & practices and implement them wherever it is needed
- report performance of all digital marketing campaigns executed and assess them on a monthly basis
- liaison with a digital agency for the development of creative assets, pr, and influencer marketing activities
- keep up-to-date on new social media, seo, and sem trends and adopt those new practices in the brand’s digital strategy
ability to commute/relocate:
- remote - mexico: reliably commute or planning to relocate before starting work (required)