Copywriter and content specialist—remote
copywriter and content specialist job description
purpose :
hridaya yoga’s copywriter and content specialist supports our mission by crafting engaging, insightful, and meaningful content that aligns with the teachings of the spiritual heart and the hridaya vision. this role demands a deep love for the written word, an understanding of non-dual teachings, and a commitment to spreading our message in a way that touches hearts and fosters spiritual transformation. Though a paid position, this role is performed in the spirit of karma yoga —selfless service for the benefit of all beings.
position summary :
the copywriter and content specialist works closely with the marketing manager and other team members, including the graphic designer and videographers, to create, refine, and optimize all written materials for hridaya’s communication channels. These include blog posts, website copy, newsletters, social media content, and advertising materials. They ensure that all content aligns with hridaya’s voice, values, and spiritual principles while maintaining high standards of professionalism and engagement.
key responsibilities :
* crafting compelling content for our blog, email newsletters, website, social media, and promotional materials.
* collaborating with the marketing manager and communications team to develop content strategies highlighting our offerings, including retreats, workshops, and other courses.
* ensuring that all content adheres to hridaya’s teachings, style guidelines, and tone of voice.
* developing content that resonates with our diverse audience of spiritual seekers, travelers, and personal growth enthusiasts.
* researching relevant trends and incorporating them into the content creation to keep the organization’s messaging fresh and engaging.
* supporting the creation of advertising copy for various campaigns across multiple platforms (google ads, social media, etc.).
* adapting content into multiple formats as needed, such as short-form copy for social media posts and long-form copy for blogs and newsletters.
day-to-day activities :
* writing and editing content for hridaya’s digital platforms, social media posts, newsletters, ad campaigns, and blogs.
* collaborating with the marketing manager and communications team to ensure content deadlines are met, and projects flow smoothly.
* overseeing videographers and editors to co-create content for various communication channels.
* working with designers to proof and provide graphics content, ensuring accuracy and consistency across all formats.
* adapting written content for various uses across different platforms, ensuring it’s appropriate for diverse audience needs (e.g., promotional vs. educational).
* contributing to content brainstorming sessions, offering innovative ideas to enhance audience engagement.
qualifications :
* required:
o meditation and yoga practitioner, ideally with a deep understanding of hridaya’s teachings or similar non-dual philosophies.
o minimum one year of professional experience in copywriting or content creation.
o native english proficiency, with an eye for detail in grammar, spelling, and punctuation.
* preferred:
o knowledge of seo best practices and experience writing for web audiences.
* highly desirable:
o proficiency in spanish and/or french to collaborate with translation teams.
o excellent written communication skills with an ability to create content that educates, engages, and inspires.
o ability to work independently while effectively collaborating with the broader team.
o flexibility in managing multiple projects, deadlines, and responsibilities.
* creativity and innovation: excels at turning complex teachings into relatable and impactful content that resonates with spiritual seekers.
* attention to detail: ensuring all content is accurate, professional, and aligned with hridaya’s messaging and guidelines.
* collaboration: willingness to work harmoniously with other team members, accepting feedback openly and humbly.
* time management: strong organizational skills with the ability to juggle multiple deadlines and efficiently deliver high-quality work.
this is a part-time, remote position with flexible hours. The copywriter and content specialist can set their schedule, provided all content deadlines are met. As part of the compensation package, the successful candidate will receive a monthly stipend and the opportunity to participate in hridaya retreats and courses. The complete benefits package will be discussed during the hiring process.
apply now!
if you’re a passionate writer who loves yoga, meditation, and the written word, we’d love to hear from you. Please send your résumé, a portfolio of your work, and a letter of intent to blanca@hridaya-yoga.fr .
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