Your tasks
role purpose:
the mu marketing manager defines the long-term strategy and leads the organization design for one of the most important nivea categories for the mu.
main accountabilities:
strategy and business planning
push mtk acceleration agenda for marketing team.
* increase communication across teams and improve upskilling in key topics: financials, commercial and digital
long-term strategy
* defines long-term strategy of owned categories for the mu
* persuade all stakeholders in the company to achieve the best-in-class executions and ensure the kpi’s compliance (including sales, shopper & cm, finance, supply chain, regional & global marketing).
* defines the purpose of owned categories and how it supports umbrella brand.
* identify and activate plans for growth & penetration
opportunities & new products launches
* identifies new opportunities in the market by exchanging with regional & global teams.
* proposal of new plans and initiatives to ensure the best results in ms, ns, penetration and profitability.
* defines pipeline and makes it possible, on time and in quality.
profitable growth.
* always seeks for profitable growth and defines a sustainable business model for owned categories. Strong orientation of brands that grow through the pos, not necessarily only by atl support. Should decrease product costs significantly and/or find a way to increase gross margin.
leadership
country support & team development.
* supports activation countries on strategy and pipeline.
* influence across all stake holders to drive business
* develops own team and always reaches agreements with other areas of the company.
your profile
knowledge, skills and experience:
education:
* university / higher education degree
skills:
* leadership / ownership
* persuasion at all levels
* teamwork
* passionate, inspiring
* analytical skills
* strategic thinking
experience:
* 8-10 years solid experience in marketing in fmcg, in beauty or personal care categories.
* excellent presentation skills in english and spanish.
* knows how to work in a global company managing different stake holders and complex problems.
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