.job descriptionas the manager - marketing, you will be responsible for developing, implementing, executing, and measuring strategic marketing plans, demonstrating a clear understanding of people and how to build awareness about wesco's products, services, and solutions to satisfy their needs.
you should be comfortable with day-to-day marketing activities as well as contributing to the long-term strategy while focusing on meeting deadlines, being responsive to changing business needs, and managing and inspiring a team of motivated professionals.responsibilitiescoordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, lead generation and market intelligence.implement marketing plans and manage associated marketing activities.develop marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.understand and interpret customer and sales data to identify opportunities in market and drive sales growth.recommend methods for developing existing or related markets and expanding into new ones.keep informed of new marketing approaches and products, services, and solutions offered by competitors.utilize wesco's project management system to ensure timely execution of projects and role clarity of creative department.ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.contribute to driving profitable growth of targeted businesses by consistently ensuring that marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities.qualificationsbachelor's degree – marketing or business administration required; masters' degree - business administration, marketing communications, advertising, or marketing preferred7+ years experience in product or field marketing3+ years experience in strategic business planning5+ years experience in product or field marketing preferredexperience in industrial/b2b marketing preferred; distribution experiencea plus preferredindustry knowledge, including suppliers, customers, and competitors preferredexperience in hiring, training, developing, managing and appraising personnel preferredmarketing strategy and implementationstrong creativity and entrepreneurial drivestrong written and verbal communication skillsstrong research and analytics skillshighly organized and detail-orientedability to work in a fast-paced, dynamic environmentability to influence others, meet deadlines, and deliver resultsability to travel 0-25% of the timeabout the teamat wesco, we build, connect, power and protect the world.
as a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on.our company's greatest asset is our people