.about the teamjoin a top-tier marketing analytics and data science (mads) team at zillow.
this team is committed to evaluating zillow's marketing initiatives' performance, offering optimization advice, and creating innovative incremental measurement models to measure return on marketing spend.
the team works closely with product, engineering and marketing teams to offer strategic insights using predictive and causal modeling techniques.
some examples of past projects on the team are predicting zillow traffic and creating propensity models for targeted marketing segments.
about the rolezillow is looking for a motivated data scientist ii to join our mads team.
you will create advanced measurement models and methods to assist in marketing decision-making.
work closely with product, engineering and marketing to enhance our measurement abilities for various campaigns and channels.
effectively deploy strong models by applying your skills in data analysis, causal inference, and experiment design.
in this role you will marketing measurement evolution:conduct in-depth analyses of marketing campaign performance using advanced statistical methods and causal inference techniques.develop and complete detailed experiments to assess the efficiency of various marketing channels and strategies.develop and maintain predictive models to enhance campaign targeting and improve marketing efficiency through channel optimizationsdevelop and implement comprehensive experimentation modeling frameworklead the development and implementation of a comprehensive marketing experimentation platform encompassing various marketing channels, lobs, and granularities.find opportunities to expand/ further develop the current experimentation platform's capabilities to support a wider range of metrics and channels.design & implement a scalable experimentation platform for tests and other marketing experiments to test different marketing hypotheses.develop robust statistical models to analyze experiment results and draw data-driven conclusions.analyze zillow's data from various sources like hive, presto, and sql server to create solutions for business growth and faster decision-making.communication & collaboration:collaborate with data engineering teams to craft and optimize data pipelines and workflows to support efficient & accurate data collection, storage, and processing.develop and maintain data pipelines for extracting, transforming, and loading (etl) data relevant to marketing experiments.provide insights and recommendations based on data analysis to improve marketing campaign efficiency, customer targeting, and lead generation.effectively communicate complex analytical findings to diverse collaborators, translating technical concepts into actionable insights and recommendations.
this role has been categorized as a teleworker position