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*are you willing to join the lego group to take marketing into the next level in our branded channel for latin america.
*bring your marketing passion to inspire the builders of tomorrow and grow love for the lego system in play!
bring your knowledge and desire to learn, enable us to grow our lego certified stores online and offline with our partners in latin america!
*core responsibilities*- champion our brand strategy—acting as the marketing key touchpoint for our lego certified stores- act as the guardian for our brand standards and guidelines across retail marketing communications- be accountable for driving retail marketing strategy and execution for all brand-led initiatives to drive traffic, in-store engagement and conversion- collaborate with product marketing, creative, and market operations teams to ensure our stores are prepared for new product launches with aligned positioning, collateral and talking points- develop a strong omnichannel marketing strategy- be the advocate of the retail digitalization working closely with our local and global organisations- work with our visual merchandising/trade marketing teams to ensure our products and communications reflect our brand purpose and product positioning- together with our pr/brand team build an ecosystem of in-store activations to support regular retail programming and event needs- generate new, creative ways to bring our brand to life in store that will drive engagement with our products and drive conversion- leverage shopper insights to improve in-store messaging and collateral elements- build ongoing communications, information-sharing, and feedback processes with our partner retail teams to continuously iterate and optimize our in-store experience- develop and maintain key performance metric dashboards that track the efficacy of our retail marketing activity; share results, findingsand standard processes across our retail network*play your part in our team succeeding*senior manager, retail marketing is accountable for the communications strategy and execution to drive quality traffic, engagement and conversion in our growing, global network of stores.
this role connects our brand purpose and product strategy with the way we show up at retail through in-store creative, messaging, and visual merchandising.
this person will ensure that our marketing communication plans are translated to our store teams optimally to give our customers a flawless online and offline experience.
we're looking for a strategic leader who is equal parts art and science, with creative competence and data-driven fluency to partner alongside our cross-functional teams.
a passion for culture, creativity, and customers is a must—this person will be the keeper and evangelist of our brand strategy to all of our retail teams