.job description summarylocal brand managers or global / regional / local sub-function specialists within a specific marketing sub-function.
define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.job descriptionmajor accountabilitiescontent preparation: develop and coordinate content for integrated brand teams and launch teams, ensuring effective and consistent communication.execution and monitoring: responsible for implementing, monitoring, and analyzing agreed tactical plans, ensuring sustained brand growth.promotional activities development: lead the creation and execution of promotional activities, aligned with internal guidelines and the code of conduct.financial management: supervise and control brand budgets, forecasts, and expenses, evaluating the profitability and results of the product's marketing mix.opportunity identification: detect market information and opportunities through customer interactions, optimizing marketing strategies.marketing activities: execute both central and regional marketing activities, adapting strategies to local needs.performance monitoring: monitor product performance and the external environment, using appropriate tools and taking corrective actions to meet business objectives.interdisciplinary collaboration: work together with marketing and medical teams to maximize activities, including identifying specific patient needs and disease implications in each segment within the assigned territory.key performance indicatorscollaboration: work with local brand managers and global/regional/local specialists in specific marketing sub-functions.product strategy: define product strategy in coordination with local management and the global marketing department, implementing supportive tactical plans and projects.required educationdegree in administrative careers or related fields in marketing.work experiencemulticultural experience: ability to manage and execute operations in multicultural environments.project management: experience in planning, executing, and monitoring complex projects.skillsdigital marketing: mastery of digital marketing strategies and tools.marketing strategy: development and implementation of effective marketing strategies.asset management: efficient administration of company assets.product commercialization: experience in product promotion and sales.product lifecycle management (plm): understanding and managing the complete product lifecycle.healthcare sector: deep knowledge of the healthcare sector and its dynamics.priority disease areas: experience in managing products in priority disease areas.commercial and operational excellence: commitment to excellence in all commercial and operational activities.customer orientation: focus on customer needs and satisfaction.agility: ability to quickly adapt to changes and new situations