Description*1.
*education and training*:- * bachelor's degree* in marketing, business administration, communication, advertising, or a related field.- additional courses or certifications in digital marketing, seo, sem, web analytics, etc., are a plus.*2.
*experience*:- * previous experience* in marketing roles, ideally 2 to 5 years depending on the level of the position (junior, mid-level, senior).- experience in *managing advertising campaigns*, developing marketing strategies, and handling marketing budgets.- familiarity with *digital marketing tools* such as google analytics, semrush, hootsuite, hubspot, among others.*3.
*technical skills*:- * analytics*: ability to interpret marketing data and kpis, with knowledge of analytics tools.- * crm*: experience with customer relationship management platforms.- * basic design skills*: basic knowledge of graphic design tools (photoshop, illustrator) can be useful.- * marketing automation*: familiarity with automation tools like mailchimp, marketo, or pardot.*4.
*soft skills*:- * creativity*: ability to develop innovative ideas and engaging campaigns.- * communication*: excellent written and verbal communication skills, both for collaborating with internal teams and managing client relationships.- * strategic thinking*: ability to develop and execute marketing strategies aligned with business objectives.- * teamwork*: ability to work collaboratively in multidisciplinary teams.- * time management*: ability to manage multiple projects simultaneously and meet deadlines.*5.
*industry knowledge*:- familiarity with *industry trends* relevant to the company's operations.- knowledge of *competitors* and best practices within the sector.*6.
*culture and values*:- * adaptability and flexibility*: ability to adapt to rapid changes in the marketing environment.- * results-oriented*: focus on achieving objectives and performance based on metrics.- * proactivity*: a proactive attitude in proposing new ideas and strategies.this profile can be adjusted depending on the specific focus of the role, such as digital marketing, product marketing, brand management, among others.