*about yonder media mobile*:
yonder media mobile inc. (the "company", "ymm") is a delaware, us corporation, founded in july 2018, as a delaware (us) corporation.
we are a team of 80+ battle-tested (literally) developers, producers, creators, managers, and entrepreneurs based in usa, mexico, ukraine, and belarus.
*our five (5) principal investors are*:
- adam kidron, the company's founder & ceo, through adam plus company llc ("a+").
- cliff burnstein, manager of metallica, muse, eric church, the last dinner party, and others.
- guomin xie, founder and former co-president of tencent music, through gmc assets corporation (bvi), his family office.
- william s. Anderson, entrepreneur and private investor through june street capital, llc.
former executive chairman and ceo of anderson holdings, a family-owned, diversified holding company with subsidiaries in real estate, beverage, and insurance.
- nadhim zahawi., founder of yougov and a sitting member of the uk parliament, represent stratford on avan,
ymm ("the house of yo") is comprised of three product-driven business units:
- yo.doa ("digital operator in an app") is an advanced platform that enables licensees to launch mobile network+ digital operators quickly and inexpensively.
- yo global is an esim network+ that provides people with diverse, location-based virtual and offline experiences and connectivity in 200+ countries.
- yo local provides mnvo+ connectivity in mexico with usa coming soon - _"powered by at&t."_
*about the role*:
we are on the lookout for a passionate and driven digital marketing & sales strategist to join our innovative team.
this is not just any marketing or sales role; it is a unique opportunity to shape our promotion and engagement efforts in a digital landscape.
you will seamlessly integrate marketing and sales, creating impactful strategies that connect our compelling content with our core genz mobile services business.
if you have a keen understanding of the customer journey and a talent for crafting strategies that drive growth, we want you on our team.
join us in bridging the gap between content and commerce and be a part of our exciting journey to new heights.
- target market empathic engagement: connect and create bonds with genz target market creating long term brand-user relationships
- key responsibilities: digital strategies & content development: create and implement innovative digital marketing strategies that align with our business goals.
develop engaging messages that resonate with our target audience.
- production & localization: manage the production, localization, approvals, and launch of digital assets.
ensure that all digital messages are culturally relevant and optimized for various markets.
- campaign management: coordinate with agencies to develop and manage digital strategies and budgets within marketing campaigns.
oversee social assets' performance, including test plans, creative development, timeline management, execution, and post-mortem analysis.
- integrated communication: be in constant communication with the company headquarters to develop integrated communication projects and ensure cohesive strategies across all channels.
- brand collaboration: engage brands to utilize our attractive properties and guide them in creating proposals, dynamics, and communication materials.
- promotions & experiences: develop promotions with exhibitors that allow consumers to experience our films and products in unique ways.
ensure all promotional materials are approved and implemented on time.
- budget management: manage and allocate promotions budgets effectively.
work directly with the cfo to create marketing and sales budgets and goals.
- testing & optimization: create and manage a continuous testing structure for paid media campaigns, aiming to improve iteratively on each campaign's results through improved copy or assets.
- market research: research and develop marketing opportunities and plans, understand consumer requirements, identify market trends, and lead strategies to hit company goals.
- performance monitoring: monitor and evaluate social media performance.
develop and implement strategies to improve engagement with content and features inside the app.
- reporting: create wrap-up reports for each campaign and provide insights for future improvements.
*key performance indicators (kpis)*:
- mobile services revenue & profit
- top up ratio
- customer acquisition cost (cac)
- engagement with content and features inside the app
*qualifications*:
- proven experience in digital marketing and sales strategy development.
- deep understanding of digital marketing metrics, algorithms, and paid media platforms.
- strong knowledge of the gen z market and effective market segmentation strategies.
- excellent communication and collaboration skills.
- ability to manage multiple projects simultaneously and meet deadlines.
- strong analytical skills and the ability to make data-drive