*job location*:providencia, jalisco*position title*:brand coordinator*reports to title*:sr abm gifting*dept / function*:marketing*summary*:a brand coordinator supports brand strategy implementation, ensuring executional excellence in marketing plans.
*key responsabilities for this role*:- lead projects for new product development & portfolio optimization while coordinating with multi-functional teams (finance, sales, tmkt & supply)- analyze & report market kpis, sharing valuable insights on brand performance and competitive set, being able to translate into actionable marketing plans.- monitor brand monthly sales vs plan, zooming into channels, clients and portfolio.- own and actively manage brand budget.
*education*:- bachelor's degree in marketing, business administration, international business, industrial engineering or similar fields- advanced english required*experience*:- 2-3 years of experience in marketing.- brand building & development- development of projects with operational and commercial teams, aligned with brand strategies.- monitor and analyze the brand's monthly sales.- measure and report brand performance to provide insights on competitors, pricing strategies, market trends, innovations, etc.
that lead to the identification of market opportunities.- working with the finance team to ensure the profitability of the p&l and define financial and commercial strategies.- working with agencies/partners to develop communication campaigns, new graphic packaging, marketing materials, or others that help enhance the brand.- support the preparation of brand plans and long-term brand strategies.- microsoft office (excel, power point)- database management- nielsen iq, iscam, power bi.li-aa1li-onsite