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*about ciu*california intercontinental university (ciu) is an accredited institution of higher education dedicated to providing quality online education to students around the world.
founded with a mission to empower individuals with the knowledge and skills necessary for professional success, ciu offers a wide range of degree levels with a focus on degree programs in the field of business administration.
*a university with a global reach: california intercontinental university*unleash your potential with california intercontinental university (ciu), the gateway to an extraordinary career.
headquartered in sunny southern california, specifically in the tech-driven city of irvine, ciu is a university that offers online programs with a global impact, boasting alumni from over 50 countries worldwide.
we specialize in business degrees at all levels, offering comprehensive undergraduate and graduate degree programs.
but ciu is more than just an institution; we are dedicated to prioritizing your growth and success as a potential new hire.at ciu, we understand the importance of personalized support on your professional journey which is why, in part, ciu made it to inc. Magazines 2023 best workplaces.our committed team is here to provide tailored guidance and assistance, ensuring your success at every turn.
join a vibrant community that invests in your development and provides unparalleled opportunities for advancement.discover the transformative power of ciu by visiting.
take the leap and embark on a remarkable career journey with ciu as your trusted university and career partner.your future awaits!
*about the role*as the director of marketing at ciu, you will be the driving force behind the university's performance marketing efforts.
your primary responsibilities will involve developing, implementing, and overseeing data-driven marketing strategies that emphasize performance marketing across digital platforms, with a strong focus on google ads, meta (facebook and instagram), and other key channels.
you will be tasked with optimizing campaigns to drive measurable results, including increased enrollment, brand visibility, and roi.
additionally, you will manage the marketing team, oversee the marketing budget, and ensure that all initiatives are aligned with ciu's mission and strategic goals.
expertise in performance marketing, leadership, and analytical skills are essential for success in this role.
*duties and responsibilities*:- develop, lead, and execute strategic performance marketing plans with a primary focus on google ads, meta (facebook and instagram), and other key digital platforms.- optimize paid search, social media advertising, and display advertising campaigns to achieve measurable outcomes such as increased enrollment, lead generation, and roi.- oversee the creation and implementation of targeted, conversion-focused content for digital marketing channels