Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.
at vans, our culture sets us apart and influences everything we do. We are driven by our five values: we have heart – also referred to as the “van doren spirit”. We are relentlessly curious about our consumers and the world around us. We are unapologetically authentic and whole heartedly believe the most “off the wall” thing you can do is be yourself. We are driven by a spirit of ingenuity. And we are passionate about local communities. And most of all, we are a family that has fun together.
at vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
digital marketing specialist
this position is responsible for developing and executing digital strategy, product prioritizing, planning and optimization through social media, paid digital media and ecomm support. This position generates relevant information about consumer insights through social listening and data management from vans website and campaigns.
main responsibilities:
* develop digital strategy and plan for product and brand campaigns
* social media content production (photo, video, copies and other formats) for brand channels (ig, fb, tik tok)
* community management (ig, fb), including content scheduling and responding.
* paid media planning and execution coordination (upper and lower funnel)
* support house of vans digital implementation
* weekly results analysis identifying consumer insights, action items and digital trends.
required skills:
* years of related professional experience: +2 years
* college degree finalized.
* english: advanced level is a must.
* areas of study may include marketing, digital communication or communication.
* 2 years (minimum) of experience executing: digital strategies, content development, social media, digital paid media, web content strategies (preferrable).
also, the right candidate will be strong in the following aptitudes and competencies:
* excellent communication (written & verbal) skills (english & spanish).
* strong problem solving, decision-making, and analytical abilities.
* leadership: ability to lead teams (agencies and internal teams)
* teamwork
* proactive.
* organized
* must be able to follow-through many projects at once.
* ability to make decisions in a timely manner.
* analytical and strategic
* ability to develop communication materials.
* design skills (image and video basic edition)
* must be able to operate all mac programs.
* must be able to operate all office programs.
* must know meta, tik tok and google basics.
* facebook and google ads suites (preferrable).
* must know digital mkt analytics dashboards.
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