*job function*:
medtech sales
*job sub function*:
clinical sales - hospital/hospital systems (commission)
*job category*:
professional
*all job posting locations*:
guadalajara, jalisco, mexico, mexico city, mexico
*about medtech*
fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments.
*we are searching for the best talent for omnichannel lead to be in mexico.
*
*purpose*:
we are seeking a dynamic business partner who will be part of a team that is shaping and implementing digital marketing, omnichannel customer engagement and educational strategy as part of our digital transformation.
our aim is to enable medical devices to operate in a strategic, streamlined and interconnected way to provide a valuable holistic experience across our channels and achieve seamless customer experiences and increased customer loyalty.
this will be done in close collaboration with cross-functional partners such as brand marketing, it, commercial excellence, business intelligence and compliance departments.
*you will be responsible for*:
- develop omni-channel engagement programs with initial focus on ignis use cases
- act as connector responsible to create cohesive content and channel activation plans avoiding siloed activation efforts
- sit at the convergence of multiple disciplines in need, to amplify brand strategy, infrastructure development need and creative work to guide execution and measurement
- cultivate knowledge of omnichannel best practices and trends, disseminate this knowledge to the organization through reports, presentations, guidelines and processes,
- leverage this deep understanding to provide valuable and pragmatic insights to guide initiatives and strategies in partnership with franchise marketing teams
- work with marketing teams to ensure content is appropriate to different channel needs
- develop approaches for how the paid, owned and earned channels touch the customer throughout their engagement journeys
- work with stakeholders (commex, it, analytics) to contribute with ideas in multidisciplinary workstreams related to key capabilities, processes and systems development
- administer the kpis dashboards to measure success and propose adaptations as necessary
- serve as a strategic partner to the marketing team in the planning, design, and execution of multi-channel marketing deliverables to ensure adoption of digital best practices that are aligned with brand strategic imperatives and overall business objectives
- collaborate with the marketing team to identify, assess, and pilot innovative approaches for key digital / multi-channel tactics as they become available
- engage with the broader organization
- engage with the various internal jjmd channel owners to understand the current capabilities, constraints and functional channel roadmaps, including insights, commercial excellence, it/bt, comms and digital.
- drive continuous improvements to capability, infrastructure and data to continually push strategic approach based on available capabilities
- measure and adapt
- set up key and expanded program metrics and align with developed dashboard algorithms
- consistently review program results, using available dashboard, to update strategic approach and support optimization
- ensure program kpis are set to maximize roi for business/franchise performance
*qualifications / requirements*:
- bachelor's degree
- english: high proficiency level.
additional languages preferred.
- experience working with agile/scrum development methodologies preferred
- minimum 3-5 years of digital experience related to commercial and customer experience activities, including implementing and scaling digital solutions
- deep understanding of the integrated marketing experience and the role digital plays in the marketing mix required.
- familiarity with segmentation, analytics and direct experience with web measurement/analytics is preferred
- solid understanding of customer facing technology and an ability to articulate its impact to brands and relevant stakeholders
- excellent communicator, and ability to build strong cross-functional relationships to understand incentives and ensure alignment in a matrixed organization
- able to be a team player and individual contributor, and eager to work in a hands-on capacity with creative people.
- able to collaborate successfully and form relationships with internal teams, suppliers and external partners.
- strong attention to detail and results orientation; high work ethic and persistence to drive an initiative to completion; a "roll up the sleeves" attitude towards tackling a challenge
- exceptional writing, communication, presentation and influence skills.
- the role could require up to 20% travel.