Marketing strategist and content creator
any country in latam, mexico
rules cube is currently looking for a creative and detail-oriented marketing strategist and content creator to join our team. The marketing specialist will develop and implement marketing strategies and campaigns promoting our company's products and services.
responsibilities:
* develop and implement comprehensive marketing strategies, with a particular focus on content creation for social media, email marketing, white papers, and fact sheets.
* develop and execute digital marketing campaigns, including seo/sem, database marketing, email, social media, and display advertising.
* create engaging content, including copy, graphics, and videos, that resonates with our target audience and supports our overall marketing objectives.
* build and maintain our social media presence, ensuring consistency of messaging and branding across all channels.
* conduct market research and analyze industry trends to identify opportunities for content creation and improve marketing performance.
* use analytics tools, such as google analytics, to track and analyze campaign performance and make data-driven recommendations for improvement.
* act as a subject matter expert on content creation and marketing strategy, providing guidance and support to internal stakeholders as needed.
* stay up to date with the latest marketing technologies and trends, making recommendations for new tools and strategies to enhance our content creation and distribution efforts.
requirements:
* demonstrated ability to develop content marketing strategies that drive lead generation and customer engagement, with a deep understanding of buyer personas and customer journeys.
* proven track record of creating compelling and effective content across various formats, such as blog posts, social media content, white papers, case studies, videos, and webinars.
* expertise in developing and executing social media campaigns that drive engagement and growth on various platforms, such as linkedin, twitter, and instagram.
* experience with email marketing campaigns, including creating newsletters, nurturing campaigns, and automated workflows.
* strong knowledge of seo best practices and experience optimizing website content to improve search engine rankings and drive organic traffic.
* familiarity with graphic design tools such as canva, photoshop, or illustrator, to create visual content such as infographics, social media graphics, and banner ads.
* knowledge of website design and user experience best practices, with the ability to provide recommendations for improving website performance and usability.
* ability to collaborate effectively with cross-functional teams, including sales, product, and customer success, to align content and marketing strategy with overall business objectives.
* experience using data and analytics tools to track and analyze campaign performance, measure roi, and make data-driven recommendations for continuous improvement.
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