Summary
• gerentes de marcas locales o especialistas globales / regionales / locales en sub-función dentro de una sub-función de marketing específica.
•definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing global, e implementar planes/proyectos tácticos de apoyo.
about the role
major accountabilities
* implement national brand strategy in the field through robust tactical execution plans.
* identify business opportunities and develop local initiatives to expand patient access.
* segment and prioritize target physicians based on medical, behavioral, and institutional criteria.
* build and nurture long-term relationships with key stakeholders in public and private healthcare settings.
* generate insights to inform marketing, medical, and market access strategies.
* develop advocacy plans with top influencers to support early diagnosis and guideline development.
* coordinate cross-functional efforts with market access, medical affairs, and patient advocacy teams.
* use crm systems to document activities, manage territory plans, and track kpis.
* monitor and analyze sales performance using data to optimize decision-making and territory strategy.
* ensure compliance with internal policies and external regulations.
key performance indicators
* execution rate of tactical field activities (calls, meetings, events)
* growth in diagnosed and treated patient population
* number and quality of engagements with kols and institutional stakeholders
* advancement of access initiatives in public/private segments
* timely and accurate crm reporting
* data-driven decision-making and adaptability in the field
* achievement of sales targets and market share growth
work experience
* bachelor’s degree in life sciences, medicine, pharmacy, or related field
* minimum of 3 years of experience in hematology, oncology, or rare diseases
* proven track record in field sales, preferably in specialty care
* experience engaging both public and private sector healthcare professionals
* previous experience with commercial access models is a plus
skills & competencies
* strong knowledge of the mexican healthcare system and its key decision-makers
* understanding of rare diseases and hematology/oncology therapeutic areas
* excellent analytical and strategic thinking skills
* strong resilience, autonomy, and problem-solving capabilities
* effective communication, influencing, and negotiation skills
* experience in advocacy planning and stakeholder mapping
* basic english proficiency (reading and writing)
* familiarity with crm tools and digital platforms
* business acumen and orientation toward access and commercial performance
benefits and rewards
read our handbook to learn about all the ways we’ll help you thrive personally and professionally:
commitment to diversity and inclusion
novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
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