.your tasksbrand strategy- responsible for driving the integrated marketing and communication strategy for plt, tt, cst and 2w- brand brief, market situation, buyer persona, brand awareness (continental, general tire and euzkadi)- in charge to develop of specific communication actions accordingly for each sales channels.
development of all communication materials that will support product sales towards the b2b/b2c- develop, approval management and presentation of the marketing plan (tt, plt) to managing director, commercial team and agencies.
in addition to presentation to the ba- campaigns strategy, execution and follow up with specific agencies according to brand strategy.
(creative, pr, digital)- communication budget management (plt, tt, cst and 2w) / monthly tracking and follow up- cst strategy, budget and implementation follow up- 2w strategy, budget and implementation follow up- tpf (tire purchase funnel) analysis and communication to marketing and commercial team- product launching.
360 strategy communication-campaign-event for the b2b/b2c/media (develop, organizing and executing through agency)media plan plt, 2w, tt, cst branding- definition of core message and target audience per division aligned with comercial strategy and purchase funnel strategy- media plan per national campaign: objective, strategy and mix- ensure that the campaign, mechanics and participating distributors are communicated on website, contishop and that editable materials are available in contilink- production: video, audio or product shooting execution (supplier management)- presentation and communication documents for sales team according to each channel/division- development, implementation and monitoring of communication by division- kpis definition and tracking of every media plan developed- americas tt digital project, content needs, communication strategy develop and synergies- post buy report and analysis.
kpis management, dashboard follow updigital & social media- develop and leading implementation and monitoring of brand strategy for each digital & social network- creating a content marketing strategy to engage with customers building brand awareness- digital training and support to the b2b strategy.
taylor made strategy for top clients- website content (translation and update) and seo/sem strategy- new website project.
responsible for content in this market.
reports to global.- kpi definition: follow up and monitoring for agencies administration- digital & social media americas support and follow up meeting.
americas meeting report on results, demographics, best practices, trends and next steps in sm- support: ecommerce media strategy; execution and postbuy (analytics, google console)- media outlet