*marketing manager 's mission is to drive sales and marketing development of the business line.
*- develop the promotional brand and communication strategy,- direct the price positioning of the product range for the mexican market- lead the marketing team to manage the product segments and drive a high level of competencethrough the organization for both technical knowledge and marketplace knowledge- act as a key liaison between the north american customer center and the product company.
*duties and responsibilities*:- develop and follow up annual marketing plan in conjunction with sales to achieve company business objective.- identify new segment and market opportunities to cultivate customers for rapid organic growth.
- be responsible for the operation management of the marketing team, by providing strong leadership, strategy setting, and budget planning, monitoring, controlling, and reporting.- be responsible for improvement of work quality & team efficiency, process optimization, and asset management if applicable.- master market requirements for current and future products by conducting market research supported by on-going visits to buying customers and potential customers.- oversee or lead new product launch, marketing activities, campaigns, headquarter event, road shows, customer training seminars etc.- manage the technical competence development of salespersons.- manage sales support activities, like customer visits, technical support, project coordination / project management and other related activities.- be responsible for people management and development within marketing team, including organization planning, hiring decisions, training and coaching, performance management.- be the main interface with divisional product company regarding topics of new product, quality, technology, new customer requirements.- be responsible for local communications and branding strategy adhering to brand guidelines and global strategy.- possess very good presentations skills to promote product and brand within the organization and with customers.- nom certification, doing all process to get certifications for all electric tools desoutter & cp*skills / knowledge / experience*- bachelor degree or above- major in marketing is preferred- at least 10 years marketing relevant experiences- good verbal and written engilish skills- creative & initiative- excellent software skills: ppt, excel,- good team work sprit and stong commincation skill is required*desoutter industrial tools*founded in 1914 and headquartered in france, desoutter industrial tools is a global leader in electric and pneumatic assembly tools serving a wide range of assembly and manufacturing operations, including aerospace, automotive, light and heavy vehicles, off-road, general industry.with over 1,200 employees worldwide, we have opportunities across many functions, designed to develop your skills in a wide range of roles and enhance your career.