Baja california only /tijuana site
*primary purpose*:
responsible for planning, developing and implementing comprehensive external/ internal marketing strategies for recruiting purposes as well as any internal communications initiatives for existing associates.
responsible for ensuring the integrity of brand standards in all areas of brand communication through cross-functional communications.
*essential duties and responsibilities*:
following is a summary of the essential functions for this job.
other duties may be performed, both major and minor which are not mentioned below.
specific activities may change from time to time.
- plan, develop, and implement a comprehensive marketing strategy for external and internal marketing campaign by collaborating with north america leaders and external vendors/consultant to understand business needs and goals in order to align marketing strategy with business strategy.
play both a strategic and hands on role in the development, planning, and implementation of marketing initiatives.
- serve as the official brand steward to support development and brand communication strategies in collaboration with parent companies.
- provide ongoing tracking analysis, competitive analysis and relevant analytics to identify key performance drivers and operating metrics in order to maximize roi of marketing spend across social media, print, tv, radio, billboards (digital and static), and gorilla marketing efforts including but not limited to mobile advertising.
- drive messaging in the market to differentiate integon as a dominate force in the local market to attract and retain top talent
- develop internal marketing campaign for integon employees to ensure current with information and integon strengths.
this will include design, development, and production of an integon news feed across multiple platforms.
- coordinate new content development and organize review of existing content with internal departments for accuracy and continuity.
- mobile marketing content creation that may also include leds and billboard content
- delegate tasks to project team members
- maintain a calendar of recurring annual projects and deadlines.
ensure timely initiation of those projects.
- management of annual marketing budgets for a month to month control
*minimum skills and competencies*:
the requirements listed below are representative of the knowledge, skill and/or ability required.
reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- bachelor degree or in-lieu of degree equivalent education, training and work-related experience
- 5+ years of experience in a marketing role
- 1+ years of experience managing a brand
- 3+ years of experience social media advertising experience
- experience with project management best practices
- familiar with industry supplier and vendors in the local vicinity
- experience with rebranding and new brand launch
- proficient with creation or managing of content creation inclusive of video, audio, photography, & animation
- proficient in microsoft office (word, excel, outlook, powerpoint)
- must possess effective verbal and written communication skills (english and spanish)
- fully bilingual (english and spanish)
- must perform well in high-energy, dynamic and team-oriented environments
- effective organization and time management skills with the ability to work under pressure and adhere to project deadlines
- social media use, linked should be a must
- excellent interpersonal skills with the ability to establish working relationships with individuals at varying levels within the organization
- knowledge and understanding of current trends in digital media/social media
- demonstrated integrity within a professional environment
- ability to adapt to new situations and learn quickly
- ability to travel upon request
- vendor management experience
- strong leadership and strategic planning skills
- detail-oriented individual
*desired skills*:
- business journalism, communications or related field
- developing internal communications to encourage internal employee engagement and recognition
- hands on experience in writing and editing
- excellent communication and interpersonal skills
- maintaining strong relationship with news contacts, vendors and employees
tipo de puesto: tiempo completo, por tiempo indeterminado
salario: $1.00 - $2.00 al mes
beneficios:
- caja de ahorro
- días por enfermedad
- estacionamiento de la empresa
- opción a contrato indefinido
- programa de referidos
- seguro de gastos médicos mayores
- trabajar desde casa
- vacaciones superiores a las de ley
- vales de despensa
horario:
- turno de 10 horas
pago complementario:
- bono de permanencia
experiência:
- estrategias de marketing: 5 años (obligatorio)
idioma:
- english (obligatorio)