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*brand strategy and market intelligence senior manager*role purpose*hsbc accelerates the transformation plans to become the most agile, innovator, digital and customer centric bank.
the role purpose is to understand current and future customer needs, identify market opportunities, and develop brand strategies that drive measurable brand growth metrics through distinctive communications, propositions, partnerships and innovative brand experiences.the role holder will be a hands-on leader that will manage a group of multidisciplinary managers focusing on brand strategy, sponsorships, experiential, social media, customer insights, and market intelligence.
together they will formulate and implement high impact marketing strategies and campaigns that support the achievement of growth targets for the wealth and personal banking business and will lead the implementation of cross line of business activities that enable brand growth and consistency in the lam region.the role holder will be responsible for the brand stewardship, partnerships, and research budget and will be accountable for achieving the performance objectives related to it.
*main activities*- bring hsbc brand to life via relevant content, campaigns, and experiences.
championing brand as an investment, with performance led activities demonstrating the role and value of brand in driving business growth- responsible for ensuring creative alignment to global brand and for monitoring adherence to brand guidelines and standards.
manage legal, compliance and any other local review processes for all brand creative while ensuring it is clear and relevant to customers- develop brand partnership strategy and lead local implementation (i.e.
global airport programme, tennis tournament)- develop and continuously optimize social media strategy, including always on content strategy, amplification of brand building activities, and social media listening and data analytics.
act as key point of contact with agency managing social media- responsible for development, implementation and performance of campaigns to establish and grow the hsbc brand and achieve business outcomes, including understanding of audiences, creativity, innovation and differentiation versus competition.
manage day-to-day relationships with agencies to achieve this providing direction that is clear and based on strategic rationale