Assists in establishing strategic marketing plans to achieve corporate objectives for products and services.- develops and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share.- helps manage marketing budget.- plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.- manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs.- analyzes marketing programs and adjusts strategy and tactics to increase effectiveness.- plans and conducts market research to identify opportunities for increased sales.- reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development.- plans, promotes, and executes sales meetings and community and goodwill events.- helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events.