Assists in establishing strategic marketing plans to achieve corporate objectives for products and services.
- develops and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
- helps manage marketing budget.
- plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.
- manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
- analyzes marketing programs and adjusts strategy and tactics to increase effectiveness.
- plans and conducts market research to identify opportunities for increased sales.
- reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development.
- plans, promotes, and executes sales meetings and community and goodwill events.
- helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events.