At variacode, we are looking for a performance marketing manager for one of our clients. This performance marketing manager will be responsible for executing digital marketing strategies for ssdi lead generation efforts. They will handle research, ad tracking tools (such as redtrack.io), facebook ads manager, and establish relationships with ad networks to expand traffic sources. This person will take responsibility for marketing operations, optimize performance, and scale campaigns.key responsibilitiesplan, execute, and optimize digital marketing campaigns focused on measurable results, such as customer acquisition, sales increase, lead generation, or other performance metrics.analyze audience behavior and segment campaigns efficiently to maximize conversions.ensure that landing pages are structured effectively for success, making adjustments as necessary.work with creative, design, and content teams to ensure ads are impactful and communicate directly with the target audience.prepare monthly performance reports, including kpi analysis, insights, and suggestions for optimization.identify opportunities for innovation to ensure the company remains competitive in the market.generate incoming calls/sales.guide media specialist.requirementsuniversity degree in marketing, business administration, advertising, public relations, or related fields.at least 4 years of previous experience in digital marketing with a focus on performance, paid campaign management, and data analysis.at least 4 years of experience with various ad platforms such as google, facebook, taboola, newsweek, and others.advanced knowledge of data analysis tools (google analytics, google tag manager, etc.).knowledge of seo and sem.strong analytical skills to interpret data and generate actionable insights.advanced english.seniority levelmid-senior levelemployment typefull-timejob functionmarketing and salesindustriesit services and it consulting
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