Job title: director, marketingoverview:the director of consumer marketing is responsible for developing and executing the mastercard marketing strategy.
they also work with agencies to promote the company's products and services.role:lead the marketing departmentdevelop the annual marketing planidentify marketing opportunitiesset the company's marketing vision and strategic directionmonitor achievement of corporate key performance indicators (kpis), and define kpis for their area of responsibilityimplement and monitor business processes and standards to ensure a controlled global operating environment consistent with profitability standards in their area of responsibilitysupport efforts to ensure recoverability of essential business functions in the event of business disruption, including providing recommendations for modificationswork with technology, engineering, operations, and architecture teams to manage strategic platform roadmaps in support of product roadmaps and market expansion goalsmanage the annual budgeting and financial strategy for their area of responsibility including initial askall about you:campaign management: a proven track record of successful campaign management that increases brand awareness and salesbudget management: experience managing marketing budgetsteam leadership: experience leading a team of writers, designers, and account managersclient interaction: regular interaction with clientsbranding: comprehensive knowledge of brandingstrategic planning: expertise in crafting strategic marketing plans#j-18808-ljbffr