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*about tala*tala is on a mission to unleash the economic power of the global majority - the 4 billion people overlooked by existing financial systems.
with nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents.
tala has been named by the _fortune _impact 20 list, _cnbc_'s disruptor 50 five years in a row, _cnbc_'s world's top fintech company, _forbes' _fintech 50 list for eight years running, and chief's the new era of leadership award.
we are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about our mission.by creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence.
currently, over nine million people across kenya, the philippines, mexico, and india have used tala products.
due to our global team, we have a remote-first approach, and also have offices in santa monica, ca (hq); nairobi, kenya; mexico city, mexico; manila, the philippines; and bangalore, india.most talazens join us because they connect with our mission.
if you are energized by the impact you can make at tala, we'd love to hear from you!We are looking for a marketing analytics & strategy manager who thrives on solving complex challenges using data-driven insights.
this role blends analytics and marketing to help us optimize strategies, expand our reach, and grow sustainably.
you'll be at the heart of our mission to provide financial inclusion to underserved communities across mexico, kenya, the philippines, and india.
this position reports to the senior director of lifecycle marketing & analytics.
*what you'll do?
*:- *optimize marketing channels*: develop frameworks to assess and improve our marketing channels.
you'll build attribution models (last-touch, first-touch, multi-touch) and evaluate how different campaigns, including offline media, contribute to user growth.- * support lifecycle campaigns*: lead data analysis for lifecycle marketing campaigns, tracking key metrics such as customer retention, churn rate, and lifetime value to identify areas for optimization and to improve customer engagement across their journey.- * refine retargeting & incremental impact*: define how we measure the true value of campaigns, focusing on identifying which campaigns bring in new users who wouldn't have converted organically.- * test & learn*: set up a robust testing process to compare media tactics, creative approaches, and audience targeting.
analyze results and update strategies accordingly.- * conduct segmentation analysis*: identify high-value customer groups through segmentation and tailor messaging strategies to enhance customer experience and lifetime value