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*company*: qualcomm intl inc., mexico branch office*job area*: sales, business development & marketing group, sales, business development & marketing group > marketing*general summary*:qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges.
our leading-edge ai, high performance, low-power computing, and unrivaled connectivity deliver proven solutions that transform major industries.
at qualcomm, we are engineering human progress.join our incredible team as a marketing manager and help us build world-class brands across both b2b and b2c audiences.
in this pivotal role, you will be helping to build our brands and drive business success and value.
*brand strategy development*:- support the evolution of qualcomm brand identity, brand messaging, brand positioning to build a strong and powerful b2b brand.- conduct secondary research to gather insights about market trends and competitive positioning to inform brand strategies and brand campaigns*product branding and naming*:- collaborate with internal teams to develop names for new products and programs, ensuring alignment with qualcomm's overall naming strategy.
*brand asset development and project management*:- oversee brand asset development process from creative briefing, stakeholder management, project management to getting brand and legal approvals.- partner with creative agencies and in-house creative teams to drive creative excellence and operational efficiencies.
*brand governance*:- champion brand consistency ensuring that all marketing materials adhere to the brand guidelines.- work with different cross functional teams to ensure brand governance across all touchpoints.
*cross -functional collaboration*:- provide brand guidance and strategic support to all internal teams fostering a strong brand advocacy culture within the organization.
*stakeholder management*:- managing all brand projects and working with different stakeholders ensuring critical milestones are met in the most efficient manner.
*brand communication*:- share regular brand updates with internal teams.- communicate brand updates to agencies and marketers through brand newsletters.please provide your resume in english.this role is officed based in mexico city and will require the ability to travel to the u.s. on a quarterly basis.
*minimum qualifications*:- bachelor's degree and 3+ years of communications, marketing, public relations, or related work experience.orassociate's degree or equivalent degree and 5+ years of communications, marketing, public relations, or related work experience.orhigh school diploma or equivalent and 7+ years of communications, marketing, public relations, or related work experience.- completed advanced degrees in a relevant field may be substituted for up to two years (master's = one year, doctorate = two years) of work experience