As a *content & community lead *, the work you do here will have a direct impact on millions of users across mexico.
you are a master of spoken and written words to help educate, excite, and promote our expansion in a rapidly changing wellness space.
your skills are grounded as a writer but your impact on the customer experience goes way beyond words.
you possess a talent for transforming great ideas into engaging content and has a passion for storytelling and managing the digital channels (web, social media etc.).
we are looking for a creative who enjoys selling their ideas as much as they love crafting them.
*what we are looking for in you*
- content that is discoverable, findable, usable, and maintainable is your jam
- proficient in defining key messages to create accurate, organized, compelling, and approvable content assets across formats
- passion and know-how of the wellness industry and its respective targets
- knowledge of content strategy and ux best practices
- bachelor's degree in business, marketing, technology, or a relevant field of study
- prior experience articulating content marketing strategies & community management of various digital channels (websites, social media, kiosks etc.)
with a clear onus on users, data, buyer personas and channel affinity.
- experience working with brand marketing, marketing automation tools, content management systems, social media tools
- around 3-5 years of professional experience working in with content marketing, community management/web mastering and content writing.
- strong communication skills in spanish and english — you clearly articulate your recommendations and decisions, whether verbal or written.
(experience with copywriting in english is not a must, but is a plus)
- ability to manage multiple tasks simultaneously and excels at time management
- excels in team-oriented environments; works best in a team
- analytical, results-oriented, and impact minded
*what you can look forward to in the job*
- own & create holistic modular content strategies accompanied by a detailed editorial calendar focused on hyper-personalized targeting that consists of awareness, consideration, conversion and advocacy across all digital channels and medias
- manage and lead the social media community of _kinezis _including publications, user support and strategies connected to amplifying the community of _kinezis _.
- conduct competitive content reviews.
audit existing content, including its overarching architecture and organization in the form of written, audio, visual, and other content types.
- drive and participate in user research activities and help find and articulate actionable user insights to guide content strategy.
- determine user needs by working backwards from faqs, user research, and partnering with product owners to define personalized content types and messaging.
- compellingly communicate kinezis's story and design sensibility to envision and organize how content will be presented in online and offline formats.
- create digital asset meta documentation including urls, seo tags, og tags, alt tags, meta descriptions, and more.
- work with creative teams to specify visual assets, design, and content treatment, as well as ensure that user interface requirements are met.
- monitor, and interpret trends in multicultural and general market culture to identify commonalities and nuances of content consumption among our customer groups.
*the nice-to-haves*
- experience with copywriting in english is not a must, but is a plus
- experience with analytics tools - google analytics etc.
- experience with content marketing tools - hubspot, hootsuite, buffer etc.
- expertize in localization and the challenges of writing for a global audience.
- project management experience specifically with agile & safe methods
- experience working in a creative agency, consulting capacity and/ or startup is a plus.
- experience working within any of the strategic areas of branding, ux research, product design, creative design, product management, consulting and seo is a real plus.