At bristol myers squibb, we are inspired by a single vision transforming patients lives through science. In oncology, hematology, immunology and cardiovascular disease and one of the most diverse and promising pipelines in the industry each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.
in bms mexico, we are looking our next digital marketing manager to lead, coordinate and supervise with a high sense of creativity and innovation the set of areas and work teams that belong to the commercial team and the it team of the company to carry out the digital marketing strategy in mexico. You will work with the heads of each area to establish common objectives and goals in all of them and aligned with the company's strategies and needs.
you will have the miain functions:
developing a digital mindset in the teams and keeping them to date with technology trends.
design and development of the digital marketing strategy aligned with the company's global and local needs.
ensure a consistent brand image in all digital channels.
manage the digital budget as well as aligning the budget of the business units for digital projects.
ensure customer engagement through the different digital tools. Elaborate growth plans.
analysis of the competition to ensure the competitiveness of the digital strategy.
search and research on new techniques, trends and technologies related to the pharmaceutical sector as well as bringing in best practices from other industries. Proactively make recommendations on channels and products.
*requirements*:
bachelor's degree in marketing (or similar) with specialization and/or experience in digital marketing.
at least 2 years of experience in a similar position within the pharmaceutical industry
knowledge of digital marketing tools and strategies.
knowledge of the pharmaceutical market
cross functional leadership and team management
lots of innovation and creativity
english minimum 90% (able to hold a business conversation)
responsibility
speed
innovation
passion
integrity
diversity
bristol myers squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.