About the role
local brand managers or global / regional / local sub-function specialists within a specific marketing sub-function.
define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.
responsibilities:
* prepare content for integrated brand teams and launch teams.
* responsible for the execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
* lead the development of promotional activities in accordance with the internal guidelines of the sop and the code of conduct.
* monitor and control brand budgets, forecasts and expenses and evaluate the product marketing mix to evaluate profitability and results.
* identify area market information and opportunity through customer interactions.
* execute central marketing activities as well as initiated regional marketing activities.
* monitor product performance and external environment using appropriate tools and taking corrective action if necessary to meet business objectives.
* collaborate with marketing and medicine teams to maximize activities: - scout centers, kols and ols by disease within the assigned territory - identify specific needs for each patient segment and the implications of the disease for each of them within the assigned territory.
key performance indicators
local brand managers or global/regional/local specialists in sub-function within a specific marketing sub-function.
define product strategy in accordance with local management and global marketing department, and implement supporting tactical plans/projects.
work experience
* experience in the prostate market in mexico.
commitment to diversity and inclusion
novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
why novartis: helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?
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functional area: marketing
job type: full time
employment type: regular
shift work: no
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