*about the role*
we are seeking an adaptable, detail-oriented and collaborative field marketer to join our team as a regional field marketing manager.
reporting into the vp of revenue marketing, you will drive the strategy and execution of field & partner marketing events in the region, supporting the sales team to drive net new pipeline.
we're looking for someone with a drive to be embedded with the regional sales team, and your role will have a mix of on-site and remote management of field events.
*key responsibilities*:
- partner cross-functionally with the jumpcloud sales teams, partner account managers, and with key partners to build out quarterly field marketing plans with a focus on driving net new pipeline
- work in a pod of a regional demand generation manager, regional sdr leader, and yourself, to develop field programs that are integrated with the broader marketing strategy
- set program
- and event-specific lead and pipeline targets
- effectively allocate and manage budgets across events, and own all logistics including sourcing and negotiating vendors and suppliers
- select, execute, and run key industry lead events within the region on the ground in the booth
- develop slas and efficient processes for post-event lead handoff and follow through, with a goal of driving positive roi from field investments
- manage and help orchestrate partner-led events with in-country partners and join them at select events to ensure maximum success and quality execution
- provide innovative ideas to enhance the success of joint jumpcloud and partner events to maximize budget opportunities
- work closely with our strategic partners (google, aws etc) in region alongside the jumpcloud sales team
- incorporate top partners into quarterly planning process, with a focus on lead and pipeline generation
- provide content, materials, and spokespeople for multichannel campaigns with partners
*required skills & qualifications*:
- 3-5 years field marketing or partner marketing experience in high volume b2b saas
- proven experience in developing and executing successful field or partner marketing strategies that drive brand awareness, customer engagement, and partner revenue growth
- excellent communication and presentation skills, with the ability to work within multicultural teams and across internal and external stakeholders
- experience managing events end-to-end, including owning budget, vendor management and post-event lead follow up
- strong analytical skills, with the ability to interpret data, derive actionable insights and make decisions to optimize marketing performance
- thrives in a fast-paced environment, with the ability to adapt quickly to new challenges
- proficient in marketing automation and sales automation/crm reporting (ex.
pardot, marketo, salesforce)
- a team player who excels at building relationships and collaborating with cross-functional teams to achieve shared goals
- willingness to travel to attend and run events and meetings
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