Location(s): mexico
city/cities: monterrey
travel required:
relocation provided:
job posting end date: february 12, 2025
shift:
job description summary:
at the coca-cola company, our brand managers craft a vision for the future of our brands. We’re seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understands the lifetime value a strong brand foundation can bring. We’ve got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design, and marketing.
primary location:
primary location will be méxico.
what you’ll do for us
* front-line marketing sr. Director will:
o drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, dme investments, success metrics, and activity calendars, including innovation projects and integrated marketing experience campaigns) in partnership with customer and commercial leadership and operations leadership.
o provide strategic and executional / operations unit specific input on: market-level portfolio strategy, brand plans (activities, calendars, execution of allocated dme), and local innovation opportunities.
o lead regional market development to ensure the right implementation of projects.
o provide market input for the development of market-level innovation projects.
o provide input to localization and real-time amplification of integrated marketing experience campaigns within the operations units.
o execute local media buying that cannot be bought at company level (through marketing procurement, in coordination with integrated marketing experience).
o manage brand activation at the local level, including pos activations and promos and experiential marketing and events (leveraging marketing assets), in coordination with bottlers.
o support the system in customer & shopper marketing agenda, maintaining strong relationships with key customers.
* front-line marketing sr. Director will carry out duties through her/his team (including situational coaching and talent development) and individually; and interact regularly with company marketing lead and broader ou marketing team.
qualifications and requirements
* significant marketing and leadership experience (14+ years), including leading teams.
* direct experience with marketing activation.
* business and commercial acumen, including financial expertise.
* preferred experience working with the coca-cola company external partners (bottlers and customers).
* experience working with marketing in large operational units preferred.
* experience working in cross-functional and cross-geographical teams is preferred.
what we can do for you
* challenging work: our unique global system offers constant opportunities to develop world-class skills and a truly international career.
* iconic brand: work on the most recognized brand in the world and be part of developing the brand's next chapter.
* exposure to world class leaders: availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
skills:
our purpose and growth culture:
we are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit our purpose and vision to learn more about these behaviors and how you can bring them to life in your next role at coca-cola.
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