*licensing* strategy:
- develop and execute the licensing strategy in alignment with the company's goals and brand positioning.
- identify potential licensing opportunities and target markets to expand the brand's reach.
- conduct market research and competitive analysis to stay updated on industry trends and opportunities.
- *partnership* management:
- identify and negotiate licensing agreements with potential partners, including manufacturers, distributors, and retailers.
- collaborate with legal teams to ensure the contracts and licensing agreements are properly drafted and executed.
- manage ongoing relationships with licensing partners, ensuring compliance with contractual obligations, and maintaining positive partnerships.
- *product* development and merchandising:
- work closely with licensees and internal teams to develop licensed product lines that align with the brand and target market.
- guide the product development process, from concept ideation to final product launch, ensuring quality and brand consistency.
- collaborate with marketing and sales teams to develop merchandising strategies that drive product visibility and sales.
- *financial* analysis and forecasting:
- conduct financial analysis and forecasting related to licensing and merchandising activities.
- monitor sales performance, royalty revenues, and expenses associated with licensing partnerships.
- prepare reports and provide insights to management on licensing revenue, profitability, and market trends.
- brand compliance and quality control:
- ensure adherence to brand guidelines and quality standards across all licensed products.
- conduct regular product quality control checks and monitor consumer feedback to maintain brand integrity.
- implement measures to protect the brand from unauthorized use and infringement.
- *marketing and *promotions:
- collaborate with marketing teams to develop and implement marketing campaigns to support licensed product launches.
- coordinate promotional activities with licensees and retailers to maximize product visibility and consumer engagement.
- monitor marketing effectiveness and adjust strategies as needed to drive sales and brand awareness.
- *contract administration and legal compliance*:
- maintain accurate records of licensing contracts, agreements, and related documentation.
- ensure compliance with legal and regulatory requirements, including intellectual property rights and licensing regulations.
- stay updated on changes in licensing laws and industry standards to proactively address any legal and compliance issues.
- team collaboration:
- collaborate with cross-functional teams, including marketing, legal, design, and operations, to ensure successful licensing and merchandising activities.
- provide guidance and support to internal teams and external partners to ensure effective collaboration and achievement of goals.