.*job number* 23061549*job category* sales & marketing*location* mexico regional office, ejercito nacional no. 350 suite 4c, mexico city, méx, mexico*schedule* full-time*located remotely?* y*relocation?* n*position type* management*job summary*the director loyalty marketing cala drives local strategy and execution to ensure marriott bonvoy is the #1 loyalty program in the industry. This includes building the base of consumers residing in the continent and executing effective localized campaigns and experiences that keep them engaged and driving revenue to our hotels. Primary focuses include growing the loyalty program's active member base and building love & preference for marriott bonvoy.the role requires powerful management and influencing skills and requires working closely with other stakeholders within the continent and the consumer operations organization to execute regional strategy. The director of loyalty marketing is also responsible for program guardianship (i.e., brand identity, pull through, driving the loyalty mindset on and above property in conjunction with the loyalty operations team) and working closely with the partnerships team to launch new cards, partnerships, and member experiences. A close sync with area marketing, digital, brand, performance marketing, communications, sales & distribution, gso, planning & services, revenue management, and other disciplines is critical to pull through our strategic b2c and b2b loyalty priorities and exceeding our balanced scorecard metrics.this position will partner with the continent consumer operations and global lcp team with core accountability for:1. Achieving and exceeding cala balanced scorecard goals, while proactively planning strategy and tracking progress against our long-term regional vision.2. Finding smarter ways to utilize budgets for greater impact.3. Provide leadership for the cala loyalty marketing team, focusing on creating a culture of innovation, performance and collaboration across multiple geographies while collaborating with each of the functional areas in the continent and area teams.4. Drive localization efforts for key markets to ensure languages, content, data, and other vital aspects are customized to the needs of our members.5. Provide support and pull-through for global loyalty initiatives as needed and develop/implement initiatives and activations for critical markets in the continent in conjunction with hq lcp and continent teams.6. Provide program expertise and proactively track member, business, and owner impact in conjunction with the director loyalty operations cala and director program support cala.7. Lead and champion the loyalty mindset within the organization while telling a compelling loyalty value story to key stakeholder groups, including consumer operations, operations/area/franchise teams, owners, and others