*job title*
digital experience web, sr specialist
*position purpose*
design the strategy and implementation of a robust information analysis model following the best practices that support the digital experience area in their decision-making process.
working as a strategic business partner to cross-functional teams, this position will leverage your ability to quickly gain insights from quantitative and qualitative data understanding customers' needs, engagement opportunities, track key performance indicators (kpi) and assimilate industry trends to support insights-driven business decisions.
perform exploratory data analysis to identify product lookup trends, traffic engagement, monitor customer experience (cx) performance and customer journey (path-to-purchase, attribution, bounce rate), run conversion analyses (e.g.
checkout waterfall, null searches, abandonment) and make recommendations to effectively support our strategic digital initiatives.
*primary accountabilities*:
- design and implement the transformation strategy of web analytics and digital experience, implementing best practice methodologies transforming data into intelligence to provide a proactive service to decision makers.
- permanently evaluates the performance of the e-commerce business and ability to anticipate stakeholders' needs and recognize the opportunity to provide proactive insights to build tight thought partnership.
- leverage multiple technologies and data sources to deliver cohesive insights to cross-functional partners (merchandising, marketing, and digital product owners) on campaign analytics, marketing mix modeling, multi-touch attribution, site engagement, customer journey and deep-dives to uncover high-impact opportunities.
- product owner for digital analytics and visualization tools used to analyze sales trends, customer journey, category performance, segmentation analyses, click path analyses, customer analyses, online marketing analyses, and a variety of tests.
- generation of all the reporting and automation of loading processes to ensure the availability and quality of the information used for decision-making in the digital experience area.
*education & experience*
level of formal education: a bachelor's degree (ba, bs) or equivalent.
area of study: statistics, computer systems, engineering, marketing or comparable field.
years of experience: three to five years.
special certifications or technical skills: 4+ years of experience with digital analytics and tool administration systems (adobe analytics, google analytics, piwik, etc).
4+ years of experience utilizing a b14tag management platform (google tag manager, adobe dtm, tealium, etc.).
demonstrate advanced data step/macro programming in sql, phyton or sas, ability to perform advanced statistical analysis including regression, correlation, and crosstabs.
experience using a bi tool such as tableau, power bi, qlik sense, microstrategy, etc.
javascript, html, css experience (websites and spas) a plus.
other/preferred: graduate degree/mba preferred.