*summary*
the position is responsible for l*eading and managing paid social campaigns* for *facebook and tiktok* for our auto insurance, franchise, and confie mexico initiatives.
they will also manage display and *youtube campaigns.
* they are responsible for both *lead nurture and lead generation campaigns* across our multiple platforms.
the position will report directly to the director of digital marketing.
*responsibilities*
- responsible for developing and executing a digital lead generation strategy for paid media channels, including facebook, instagram youtube and display
- creates and presents media plans, with a strong focus on digital acquisition for bottom of funnel conversion
- manages and optimize day-to-day paid social campaigns to drive qualified traffic/leads to company brands
- creates and tests targeting, creative, bidding strategies, landing pages, and more to maximize lead results and quality of leads/traffic
- leads our customer nurture campaigns across google display, meta, tiktok, etc.
- develops top of the funnel and awareness methods to expand our audience on existing channels
- leads design team in creative process to find wining creative that drives good conversion rates
- works with external partners (google/facebook) to brainstorm new and innovative growth strategies
- provides weekly and monthly reporting to internal leadership teams for each business unit
- analyzes performance to provide marketing insights to improve performance, conversion rates, and lifetime customer value
- exceptional analytical capability, able to rapidly and independently arrive at campaign insights such as query behavior, audience segmentation and successful page strategies to optimize the conversion rate
- manage a growing team of 1+ media specialist/s
*what are we looking for?
*
*required*:
- bachelor´s degree or master´s (desirable)
- specialized knowledge such as financial analysis and accounting
- +4 years of experience
- modality: work from home
- work schedule: monday to friday
language level:
- advanced english
computational level:
- use of office: word, excel, power point, etc.
- erp systems, power bi, hyperion.
*what can seguros confie offer you?
*
- engaging and supportive work environment.
that is how we were voted as the "best call center in tijuana" for 2021!
- being part of a team where you can balance your personal and professional life.
we've created a great environment for our team members to experience a healthy work-life balance.
- employee engagement events
- perks and discounts
- all employees at seguros confie can ask for three extra paid days off after their first 90 days with us!
- private health insurance and more!
- all law benefits
*visit our web sites!
*
tipo de puesto: tiempo completo
horario:
- turno matutino
prestaciones:
- caja de ahorro
- programa de referidos
- seguro de gastos médicos
- seguro dental
- trabajar desde casa
- vacaciones adicionales o permisos con goce de sueldo
tipos de compensaciones:
- bono trimestral