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we are seeking a talented and results-driven marketing campaign specialist to lead and execute high-impact marketing campaigns for our suite of solutions for utilities and the public sector.
in this role, you will collaborate with cross-functional teams to design, implement, and optimize multi-channel campaigns that drive awareness, generate leads, and accelerate customer acquisition.
your understanding of data-driven marketing, abm strategies, and understanding of the enterprise saas buyer's journey will be pivotal to success.
*essential job functions*
- this is intended as an outline of the essential functions of the position.
actual metrics that measure job performance may be set forth in separate performance management documentation._
*campaign strategy and execution*:
- develop and implement integrated marketing campaigns to support product launches, lead generation, and customer retention goals.
- align campaigns with the sales team and marketing leadership to ensure seamless lead handoffs and pipeline development.
*account-based marketing (abm)*:
- support the design and execution of abm strategies, collaborating with marketing manager/director and sales teams to identify target accounts and tailor campaigns for specific accounts.
- leverage tools like linkedin ads, intent data platforms, and crm systems to execute abm campaigns effectively.
- measure and report on abm campaign performance, including engagement, pipeline impact, and roi.
*content creation and management*:
*channel management*:
- optimize campaigns for each channel to maximize reach and engagement.
*data analysis and reporting*:
- track, measure, analyze and report campaign performance and make recommendations for continuous improvement
*audience segmentation*:
- leverage data to segment audiences effectively and tailor campaigns to specific customer needs and behaviors.
*market research*:
stay informed about industry trends, competitor activities, and emerging tools to enhance campaign effectiveness.
*qualificaitons & requirements*
- bachelor's degree in marketing, communications, business, or a related field.
- 3-5 years' experience in marketing, preferably within the b2b saas space.
- proven track record of planning and executing successful marketing campaigns, including abm strategies.
- *_expertise in marketing automation platforms (e.g., hubspot, marketo, pardot)._*:
- *_proficiency in abm platforms and crm systems (e.g., 6sense, salesforce).
(demandbase)_*:
- strong written and verbal communication skills.
- solid project management and multitasking abilities.
- deep understanding of the b2b saas sales funnel and customer lifecycle.
- familiarity with abm, demand generation, and content marketing best practices.
- creative thinker with a data-driven mindset.
- experience in utilities or public sector a plus.
- familiarity with digital marketing techniques.
- experience with a/b testing and performance optimization.
- enthusiasm for staying ahead of trends in saas and digital marketing.
- must be able to work eastern or central time zone.
- must be able to travel, up to 20%, to the united states.