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*marketing manager mexico (incontinence category)*:*about the role*:we're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace.
we're always looking for ways to improve our products and ourselves.
if this is you, we'd love to talk.we are looking for a marketing manager responsible for our incontinence category (tena).
*what you will do*:- work together with the marketing director of the region and local teams to define the long-term incontinence brand strategy & vision.- jointly manage and align with the marketing director, the tena brand portfolio (brand architecture, innovation requirements, pricing strategy) to win in the local marketplace.- develop, implement and track all the marketing plan activities to boost penetration, sales growth, market share, brand building and profitability targets (both short and long term).- manage brand a&p budget to drive the best roi and deliver business and brand goals.- define the communication strategy.- manage the development and execution of advertising campaigns through digital and offline media touchpoints according to target.- assure a robust innovation roadmap to deliver both short and long-term objectives.- identify strong consumer and shopper insights that lead to product and commercial innovations (product upgrades, line extensions, new segments) that create a competitive advantage for the brand and assure consumers' preference.- design, qualify and launch all brand innovations starting from the insight/ideation, going through product development, packaging design, communication strategy, consumer validation as well as technical, commercial and financial feasibility.- lead business cases defining volume forecast, launch plan and financials.- ensure analysis and interpretation of market/brand/product/channel related insights to identify and implement business growth opportunities.- be the primary contact with sales, business logistics, product supply, finance and global teams to define, develop and activate the marketing and innovation plans.- ensure s&op process.- lead the development of the local marketing team*who you are*:- 3 years leading and developing marketing teams- advanced knowledge & use of market measurement tools (scantrack, knowblock, homescan, pricetrack, iscam).- broad use of both digital and off-line media touchpoints and platforms.- deep understanding of market dynamics across different channels such as self-services, drugstores, wholesale, traditional, cash & carry, convenience, hard discounters, e-retailers, pure players, on demand and dtc.- strong financial acumen and p&l management experience.- price strategy management.- previous experience and knowledge on project management.- advanced business english proficiency.- strong analytical skills- results driven, autonomous and proactive.- leadership and positive influence skills across all organizational levels