.the digital specialist (sales closer) is solely focused on closing new business opportunities assigned to them from inbound leads (seo and ppc) and outreach (through our outreach specialists) and finding ways of improving the cltv of existing clients.our buyer persona:businessesyearly revenue us$240,000+r$1,200,000+mx$5,000,000+overhead: 50+ peopleindustries: any (with digital presence, preferably a website and not social pages only)b2b and b2c (e-commerce)marketing investment: 10%+ of revenuepains we help solving:lack of sales or need to reach revenue targets (online and/or offline) which is a result of:newly launched brand, store, business or website (needs reach for brand awareness)lack of trafficlow conversion rateslow customer lifetime value (cltv)high customer acquisition cost (cac)people:area: digital, marketing, technology, sales, administrativeeducation: college degree+age: 25-45 years old (digital savvy)seniority: c-level, director, manager, seniorpositions: ceo, cto, cio, cmo, sales director, marketing director, digital director, marketing manager, growth manager, digital marketing managerdepartment team size: 0-10 (small team), 10-30 (medium team), 30+ (large team)these are not absolute, but rather a guideline to what our ideal client looks like – be mindful that some leads do not fit all these criteria but are still potential customers