Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
together with our customers, we're helping build a sustainable economy where everyone can prosper.
we support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.
our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential. Title and summary director, marketing overview
our purpose mastercard powers economies and empowers people in 200+ countries and territories worldwide.
together with our customers, we're helping build a sustainable economy where everyone can prosper.
we support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.
our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential. Title and summary director, marketing overview
the director of consumer marketing is responsible for developing and executing the mastercard marketing strategy.
they also work with agencies to promote the company's products and services.
role: lead the marketing departmentdevelop the annual marketing planidentify marketing opportunitiesset the company's marketing vision and strategic directionmonitor achievement of corporate key performance indicators (kpis), and define kpis for their area of responsibilityimplement and monitor business processes and standards to ensure a controlled global operating environment consistent with profitability standards in their area of responsibilitysupport efforts to ensure recoverability of essential business functions in the event of business disruption, including providing recommendations for modificationswork with technology, engineering, operations, and architecture teams to manage strategic platform roadmaps in support of product roadmaps and market expansion goalsmanage the annual budgeting and financial strategy for their area of responsibility including initial askall about you: campaign management: a proven track record of successful campaign management that increases brand awareness and salesbudget management: experience managing marketing budgetsteam leadership: experience leading a team of writers, designers, and account managersclient interaction: regular interaction with clientsbranding: comprehensive knowledge of brandingstrategic planning: expertise in crafting strategic marketing planscorporate security responsibility all activities involving access to mastercard assets, information, and networks come with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, mastercard is responsible for information security and must:
abide by mastercard's security policies and practices;ensure the confidentiality and integrity of the information being accessed;report any suspected information security violation or breach;complete all periodic mandatory security trainings in accordance with mastercard's guidelines.about useveryone wants easier ways to pay; we invent them.
checkout lines are slow; we speed them along.
merchants want more sales; we give them data and insights.
people need financial access; we connect them.
corporate purchasing is complicated; we make it simple.
commuters are busy; we speed them on their way.
small businesses are virtual; we give them access to a world of buyers.
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