Provide strategic leadership specialized marketing.develop innovative marketing programs that increase brand awareness, create demandelevate specialized beyond competition.leadmulti-faceted marketing team, overseeing workflowmultiple connection points rider.plan, implement execute marketing strategies that brand-enhancing meet sales objectives marketposition will work closely with mexico pr, retail services, advertising, sports marketing, retailer/consumer events, digital, social media, su leads demand creationspecialized brand market leads workflow constant development marketing team manages marketing department budget encourage develop team members participates decision-making process mexicanexecutive team acts marketing consultant retail partners where necessary other activities required performance indicators maintain marketing plan outlining major deliverables trade consumer timeline maintain marketing budget, notify when possible variances expected marketing programs, projects events executed with excellence marketing team secure highest quality editorial specialized achieve maintainhigh valued perception brand nationwide increase high quality lead generation what university degree business, marketing, communication related field must extremely detailed, organized excel follow through excellent verbal written communication skills spanish english familiar with cycling industry mexico