.job detailsdescriptionthe marketing director will work in partnership with hq and the country manager to develop, manage, and execute the strategic direction of all brands (monster energy and strategic).
they will ensure structured alignment to the brand's global marketing standards, objectives, strategies, and philosophies.
this individual will be responsible for developing, coordinating, and executing marketing programs, launch activities, event management, sales promotions, partner portal management, communications, budget, and business growth abroad and ensure it is aligned with the u.s. model.this role will require close collaboration with the global marketing teams, region marketing managers, international and local sales teams and distribution partners, product management and supporting departments to accelerate all monster brand and business development across the territory.the marketing director will integrate key brand platforms - action sports, gaming and music & lifestyle into key sales initiatives to leverage and build brand awareness for monster energy through diligent trade marketing and integrated digital leverage platforms.
*essential job functions*:- oversee planning, creating, implementing, and measuring the success of comprehensive marketing,communications and public relations programs that will enhance monster energy's sales, image, and position within the marketplace.- responsible for the achievement of marketing goals and financial objectives.
ensure that evaluation systems are in place related to these goals and objectives and report progress to the sr. Marketing director and senior management team.- develop short- and long-term plans and budgets and monitor progress, assure adherence, and evaluate performance.- recommend short- and long-term goals and objectives to the vp.- work with senior staff and department staff to develop and maintain a strategic perspective and ensure timely execution of all strategies, projects, programs, and tactics.- plan and coordinate organizational activities, establishing priorities and timelines to meet designated goals and objectives at both the regional and country level, leading the local marketing teams and facilitating internal and external communications between key stakeholders.- maintain a climate that attracts, retains, and motivates personnel in each market, and recruit, train, appraise, supervise, support, develop, and guide qualified personnel to further monster energy's image and goals.- responsible for representing the distributor's concerns and requirements at business reviews and marketing / trade marketing meetings.
*main activities*:1.
event execution- execute all events at all levels, including grassroots brand events that are relevant to monster energy, reign and burn brands & our key targeted consumers.2.
relationship development- entrench yourself & monster energy portfolio in the local sport & culture scenes relevant to key targeted consumers