Digital marketing - principle
neolytix is looking for an account management professional who is looking for an entrepreneurial style opportunity to grow the business and become a key part in the continued growth of the organization. Should be experienced in managing small sized b2b clients in the healthcare space.
Who you are:
- you can project manage delivery teams to deliver to the client project requirements
- you possess a robust understanding of seo strategy, competitive research and search engine ranking factors.
- you are a savvy marketer and can wordsmith messaging for maximum impact
- you are familiar with buyer personas and customer lifecycle stages, and you can piece that together with long term content strategy and marketing ideas
- past digital marketing experience is a plus:
- you have setup and run paid media campaigns on google for search and display
- you are familiar with setting up campaigns on social media channels like youtube facebook, ig, linkedin to aid in the conversion goals
- you are familiar with setting up kpi tracking and managing digital marketing performance
- you understand the role that content plays within a larger marketing strategy: help generate demand, capture new search traffic.
- you have a thorough understanding of keyword research, google tag manager, analytics, conversion goals, custom audiences, schema generation
- you are familiar with website design and wordpress cms. You have built and designed websites.
- you understand lead funnels and have worked with hubspot or active campaign in implementing automated funnel systems.
- you are creative and find new avenues to promote content by reaching out to influencers and other internet assets (build relevant backlinks)
- you are a doer - you roll up your sleeve and dig into delivering work yourself when needed
- you are a multi tasker and can manage delegating tasks when needed, mentor team members and motivate them to perform
what you will do:
- manage a portfolio of existing clients, manage cross sell of digital marketing services
- manage tasks with a team that supports you in your account performance
- pursue a revenue and gross margin profitability goal
- own & manage delivery of projects under your accounts
- build marketing or services proposals for clients and prospects covering website design, seo, paid campaigns & social
- build buyer personas, define and own the content strategy for different lifecycle stages
- own the marketing lead conversion goals for accounts assigned to you
- client servicing - promptly respond and answer communication from clients
- communicate and manage client satisfaction on the projects assigned to you
- track & report conversions, costs, engagement, kw ranking and serp for identified kw in the form of smart goals
- track competitive landscape, conduct content audits to identify search trends and opportunities, with the help and guidance of seo specialists.
- bring thought leadership in building new strategies for meeting marketing goals
- find and convert influencers to help promote the content the team creates
- organize work with the team to help you achieve your goals in the most efficient manner
- support special projects for cross sell, promotion and new service launch
skills and knowledge, you should possess:
- marketing strategy - build and articulate a strategic and operational marketing plan
- basic to advanced level understanding of:
- google ads - campaign building, optimization and cpc management
- technical seo - competitive kw research, link google analytics, setup goals, tag manager, google campaign url builder
- on page seo - kw, meta snippets, schema’s, yoast or other wp plugins
- active campaign/ hubspot for automating funnels using wordpress sites
- social media marketing - build organic & paid strategies for fb, ig, linkedin, pinterest based on ta and customer journey mapping
- influencer marketing and back link building
- website design using wordpress. Familiar with wordpress plugins ecosystem : gravity forms, elementor, rankmath/ yoast,
- experience with seo tools like google analytics, screaming frog, search console, uber suggest, ahrefs, semrush etc.
- excellent client servicing and presentation skills
- analytical skills to drill down into a data and identify solutions and factors impacting performance
- creative, solution mindset - ‘how it can be done’ rather than ‘this is what the problem is’.
- able to work independently proactive, flexible, and hardworking teammate
- 7 to 10 years of experience in digital marketing
- at least 2 years account management experience specifically in digital marketing in managing & growing clients
- experience in healthcare - selling to patients or to private practices is a plus
- mba in marketing or related field
*experience*:
- digital marketing / seo: 4 years (required)
- creative website design: 4 years (required)